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About us.

ABOUT US

MediaDex is a marketing partner that provides measurable results for companies that are looking for ways to drive growth and improve their share of voice in local markets. Our planners and buyers have extensive media buying experience in all media in more than 150 markets for over 40 years.
Our focus is to deliver the most qualified impressions for the lowest cost in the market. This system enables our clients to enjoy double – even triple – the media with the same budget. All experience a dramatic increase in frequency, which drives consumer behavior and increases sales.

Team

Mike Kiley

President and Founder

Since 1999 Mike has been tirelessly coaching and supporting partner clients to great success. He is, at heart, our data scientist, financial expert (previous CFO, and Arthur Young CPA back in the day), storyteller, our founder and illustrious leader.

Mike has a propensity to drive through challenges, whether it is at 4 am or 4 pm. He is an around-the-clock thought leader who is always finding ways to streamline the process of buying media and to streamline the cost for our clients. Mike’s leadership has allowed MediaDex to compete and win against some of the biggest agencies in media.

With two children in the business and 2 grandchildren at his knees, his free time is spent listening to music and enjoying family time.

Bill Laske

Executive Vice President / Media Mixologist / Account Manager

Bill is a media veteran. He brings more than 35 years of marketing and media planning, buying and analysis experience to MediaDex. He started his career at Nissan’s global headquarters in Tokyo, where he managed a multimillion-dollar budget.

He is our leader in building strong relationships, is our sounding board for new ideas, and is a magician at producing efficient and effective results. Since joining MediaDex in 2002 his passion revolves around helping businesses share their story.

When he is not working in the media business, he is helping his wife with her entrepreneurial adventures or encouraging his sons who have careers in advertising as well.

Inga Spigener

Senior Account Manager

Based in Tampa Bay, Inga brings more than 18 years of experience in sales, marketing and broadcast television. She brings great energy to every client, and has become an expert in creating multi-channel opportunities for her diverse client base over the years. Prior to joining MediaDex, she managed multiple accounts for WFLA NewsChannel 8 (NBC) in Tampa and WCJB TV20 (ABC & CW) in Gainesville, FL. Inga has been with MediaDex since 2008.

In her free time, Inga loves to run and train for marathons, travel, and spend time with her son.

Maureen Kiley

Account Manager

Maureen brings extensive Sales and Account Service experience from her early days at AT&T. Joining MediaDex in early 2011, she now manages one of our longest-standing clients of 22 years. Balancing account management with frequent media buying and new business outreach, she is always on the go!

Her jargon-free, no-nonsense approach makes it easy to find your way through any conversation about any part of media.

If she’s not working on the next big move for a client, then she is somewhere in Atlanta socializing at a local pub or dancing at a concert.

CHRIS MAJESTIC

Media Buyer

Chris is an Ohio native and started his career restaurant management. As our seasoned buyer for over a decade, he tirelessly coordinates media buys and has a real passion for the success of our clients.

Chris was trained by Dex himself and he embodies the spirit of our proven approach and applies it daily to keeping our clients top of mind with all media partners.

When not working Chris loves to spend time watching the Cleveland Browns and the Cincinnati Bearcats. Outside of his love for Ohio sports he enjoys spending time with his family.

ERIN PERRIN

Account Manager

Erin spent over a decade at the start of her career supporting the partners of a Missouri law firm as they fought for justice on behalf of their clients. She has carried that passion and motivation to help clients achieve incredible outcomes into her work at MediaDex where she can think creatively and analytically within all media forms.

Enthusiastic and easygoing, Erin is an expert at building relationships and will make your company’s mission her own.

Outside of work she loves to spend time with her husband, running around the neighborhood with her two kids, supporting local businesses and improving on her love of photography.

DEX LASKE

Founder and Guru, emeritus

Thanks to Dex and his streamlined approach, his direct attitude towards making media more efficient, and his endless lessons (Dexisms), he shaped MediaDex into what it is today. If you watch TV, chances are you have seen a brand Dex has been involved in. His extensive media buying career was more than 40 years and involved over 100 markets. Prior to MediaDex, he managed multimillion-dollar budgets for Leo Burnett, Volkswagen, IHOP, other restaurant chains and multiple auto dealer groups. We are grateful for his kick-start to our success and his endless quotes of wisdom that we still impart daily in our conversations around media and life.